It may not seem relevant, but your LinkedIn profile is just as important as your résumé.
It also represents your brand. Yes, I know that “branding” yourself is the new buzzword on social media platforms and it may be overwhelming, but all it really means is what you are known for and what your reputation is.
Here are some tips to optimize your LinkedIn profile and get you noticed:
1. Choose the right profile picture
Your profile picture is your calling card on LinkedIn - it’s how people are introduced to you, and it governs their impressions from the start. Make sure the picture is recent and looks like you, and that it’s a close-up shot (long-distance shots don’t stand out). Also make sure that the picture is only of you. Although group pictures and pictures with your family members are fun, it’s important that you stand out and that we know who YOU are. Wear what you would like to wear to work, and smile with your eyes!
Although not required but equally important, is a background photo. Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context, and shows a little more about what matters to you. More than anything, the right background photo helps your page stand out, engage attention, and stay memorable.
2. Your name
Include your real name and your full name. LinkedIn is a professional networking site which means that people want to do business with real people. Especially when it comes to recruiting and headhunting.
3. Make your headline more than just a job title
There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. Give people a reason to want to connect with you.
4. Turn your summary into your story
It’s amazing how many people still leave this field blank when creating their LinkedIn profile. Your summary is your chance to tell your own story, so don’t just use it to list your skills or the job titles you’ve had. Try to bring to life why those skills matter, and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and ask the people you know to help you out. This is your most personal piece of content marketing and it’s worth the effort.
5. Grow your network
LinkedIn is a professional networking site. This means you should be networking, talking, chatting, connecting, and building professional relationships to help grow your network. So, get into the habit of reviewing your connection requests, starting a conversation to get to know them, and go as far as asking how you can help each other out! It’s a great way of keeping your network vibrant and up to date.
Now that your profile is ready - Happy networking!